My Blogging Goals for 2018

Blogging Goals 2018

So tomorrow will mark the end of my first month blogging. Well, I actually launched the blog back in December but I didn’t take it seriously then and only posted half-assed drivel but at the end of 2017 I posted about my new year’s resolutions which included blogging in 2018.

After 30 days I can say that I am already loving this blogging journey. I love all of it – the research, the planning, the organisation, the writing. Everything. It’s great fun.

Now the thing about me is I’m an all-or-nothing person. I can’t dip my toe in things – I either go in like a bull in a China shop or I don’t bother. And I have chosen the former, so I think it would be great for me to set myself some blogging goals for 2018 because, well, why not?

1. Content

As a blogger content is obviously king – that’s what pulls in traffic, links and, more importantly, that paper stuff you use to make it rain at the strip club (or so I’ve heard).

For the rest of 2018 I am going to post AT LEAST 1 blog post every single day, but occasionally it will be two or three posts. Not all of it will be great, but all of it will have purpose for somebody out there. And that’s my goal – provide tips, tricks, insight and answers. But I’ll also aim to keep the blog personable by writing about family days out, adventures and events.

I currently have 50 published posts on my blog. I’m going to set myself a challenging goal.

Content Goal: 500 published posts by the end of 2018.

2. Traffic

It may sound obvious, but the more traffic you get, the more money you can make.

More traffic means you make more money from affiliate programs, display advertising and, similar to DA (see below), sponsored posts and collaborations with brands and agencies.

Traffic Goal: 100,000 pageviews per month minimum by the end of 2018.

3. Domain Authority (DA)

DA is something that brands and agencies look at when they’re considering which bloggers to work with on sponsored posts or collaborations, etc. The higher your DA is, the more you can usually earn from posts on your blog, it kind of goes hand-in-hand with traffic.

DA Goal: 40+ by the end 0f 2018.

4. Social Media

Unlike a lot of bloggers, social media isn’t going to be very important to me on my journey in blogging. I’m an SEO so my focus is usually on maximising my traffic from search engines like Google and Bing, but I will spend time engaging and growing my social media channels.

Social Media Goal: 25,000 followers by the end of 2018.

5. Vuelio Top Lists

Vuelio is a company who keep a database of bloggers in the UK and allow brands to access the data for a fee in order to reach out to bloggers for collaborations, etc. They publish lists of the top 10 blogs from different categories like parenting, lifestyle, dads, mums and so on.

The reason I’m listing this is because I’m a very new blogger, and nobody knows I exist. Being listed will show that I am disrupting this space and I’m on people’s radars. Winning.

Vuelio Goal: Get listed as a top dad, lifestyle or parent blogger by the end of 2018.

At the end of 2018 I will review these goals and see how I did.

Let’s do this!

Written by Marty Rogers

I'm a blogger and also founder and director of new businesses Lead Peep and Rankable. I love my two beautiful kids, Poppy and Marty, being a Daddy is the best.

8 Comments

  1. This was really interesting! I haven’t heard of several of the things you mentioned, but would like to find out more so will look them up. I’m very much a hobby blogger at the moment, but interested to find out how people turn it in to a viable income. I am so impressed you’ve only been blogging a month and have done 50 posts – I’ve only done 19 in a year and a half (#musttryharder)! Keen to follow and see how you get on this year, all the best with it! #ThatFridayLinky

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