I started blogging properly back in January, which means I’m now entering the fourth month in this new and exciting blogging journey. And I have to say that I am really enjoying it.
My blog is already earning more than the average UK salary, after just 3 months, and I think it’ll be a six-figure earner before I hit the 6 month mark. I’m pretty pleased with that as I have put in quite a lot of time, work and research, and have so much lined up for the coming year.
Anyway, here’s what I’ve learned in the past 3 months of blogging.
DA is EVERYTHING
DA = Domain Authority. And when I say it means everything, I mean most bloggers would shoot their own family members for a higher DA. Okay, I’m exaggerating, but only slightly haha.
Brands looking for sponsored posts and collaborations will usually always state a DA score they’re looking to work with. But DA is a pretty shitty metric. It’s easy to manipulate, has nothing to do with Google and usually doesn’t actually represent how well a blog is doing organically.
You will need a DA of 30 or 40 and above for the majority of blogging opportunities, at least from what I have seen so far, although you can find lower paying ones with a lower DA.
Brands Are Out of Touch with Reality
I’ve seen a lot of blogger opportunities put out by brands who are seeking influencers with hundreds of thousands of social media followers in return for something as low value as a pencil case. Seriously. Go offer Google a shitty pencil case for that much visibility. It’s hilarious.
Oh, and I can’t forget the numerous daily emails I get from businesses and agencies looking for free coverage on my blog. Why do these people think they deserve free advertising?
Google won’t give you free visibility. Facebook won’t. Nobody will. But brands either don’t understand the value bloggers offer, although many do, or they simply don’t respect bloggers. It’s something that needs to change, but I don’t think it will because new bloggers (excluding myself) and those strapped for cash will accept anything, and that hurts the rest of us.
Also, I’ve noticed some advertisers on Awin have turned me down as my domain doesn’t compliment their brand. I think those in charge of affiliate relations should understand the concept of a lifestyle blog, organic traffic and posts being landing pages. Sack them.
With that said, there are lots of great brands embracing the power of bloggers.
Follow & Unfollow Trickery
I’m sure you know exactly which tactic I’m referring to.
There are a lot of bloggers who will follow you on social media, and then unfollow you once you have followed them back. Why? Because they want to have a lot of followers whilst only following a few people so that they look popular. It’s really distasteful, pathetic and annoying.
These people aren’t doing this manually, of course, they’re using automated tools. But they did make the decision to do that which sucks and I just don’t think it’s the right way to grow.
Facebook Groups Are Very Valuable
If you’re a blogger then you need to be a member of all of the great Facebook Groups out there for bloggers just like you. You can often find collaboration offers from brands in them that you can apply for, and you can get help from other bloggers and also collaborate with them.
Here are some of the Facebook Groups I’m a member of:
I’ve learnt so much in a short amount of time. I’ll do another one of these at 6 months.