Dear Brands, You Need to Pay Bloggers Their Worth

Are brands taking advantage of bloggers?

Brands Pay Bloggers

I’m only in my fourth month of blogging but I’m already growing tired of the constant emails I get from brands who think my time is worthless.

Only today I had an email from a brand who wanted me to review their App on my blog, and guess what they offered me in return? Wait for it…

Some free credit in their App, apparently worth £25.

So essentially my time is worth £25? Sorry to break it to you cheapskate brands, but I wouldn’t take a steaming shit in your hands for £25. Please don’t insult successful bloggers like myself by undervaluing us.

ALSO READ: How to Start a Blog and Make Money

Just in case some brands don’t understand the process, here’s what goes into providing a review for your product or service on my blog.

First, I have to learn about your brand so I understand your audience and values, and the same with your product or service. I then need to try it and work out how I am going to sell it to my audience. And then I have to do some keyword research to map out a route to further exposure.

And after all of that, I actually have to write the post. So that’s around 2-3 hours of my time if we exclude our back-and-forth emails.

Oh, and then you’ll definitely want it shown off on social media.

So that’s just my time. Then you have to consider the traffic my blog gets, and the exposure you’re going to get from me posting about you and your product or service. And then the fact it’ll stay on my blog forever.

Do you really think all of that is worth a measly £25? Of course not.

I always reply to these brands asking about a budget, as most bloggers do, and I usually get some of the hilarious responses below.

We’ll give you exposure!

Hold up – I’m the blogger you have reached out to because you want more exposure. I don’t need your exposure. I can get as much as I want.

You need exposure from bloggers. Your competitors are doing it, and you probably understand that it provides a much bigger bang for your buck than traditional digital marketing channels like pay per click.

We’ll pay you for leads instead!

Do you want some new windows? Am I a salesman now?

If I wanted to be an affiliate for your company, it’s highly like that I already would be. The reality is I probably don’t care about your company or your product, just as Google don’t care about you. This is business.

Another problem with this method of payment is if what you’re offering isn’t that interesting or attractive to my audience then what, I’ve spent 2-3 hours of my time trying your product and writing about it for free? That’s not how life works. I’m sure you wouldn’t work for free either.

We’ll give you a free product!

This usually isn’t good enough for successful bloggers.

Unless your product is of a very high value and/or it’s something I really, and I mean really want or need then I won’t spend my valuable time trying it and writing about it. As great as you think your product is, it is not going to pay for my Mocha Frappuccino and Cheesecake Muffin from Starbucks.

Stop it – let’s work together properly!

Remember, brands, bloggers aren’t charities.

We’re happy to collaborate and take part in mutually beneficial campaigns that deliver visibility, awareness and sales for your product or service. But we are not going to do it for free, and you shouldn’t be expecting that.

And don’t get me wrong, there are a lot of wonderful brands out there who understand the value bloggers offer and are prepared to invest in us properly but I feel I had to write this post to get this off my chest before I replied to one of these brands and buried them with reality.

Anyway, rant over. These brands will now be ignored.

And bloggers, DO NOT work for free. It’s usually only the small bloggers who do this out of desperation but just say no to peanuts.

Written by Marty Rogers

I'm a blogger and also founder and director of new businesses Lead Peep and Rankable. I love my two beautiful kids, Poppy and Marty, being a Daddy is the best.

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