I discovered a new website today called Lucky Checkout, and after a bit of research I’m not really sure how I feel about it. It’s interesting, but it also doesn’t really make sense.
Lucky Checkout call themselves a loyalty and rewards club with monthly cash prizes. It is essentially just a cashback site with a twist. The twist? You get no cashback. You just get entered into a monthly sweepstakes with the chance to win £500. Hmm. Not sure about that.
How Does Lucky Checkout Work?
You use Lucky Checkout just as you would if you were using TopCashback or Quidco. Find the retailer you want to shop with, click through their link and the purchase is recorded.
Only you won’t earn any cashback. You’ll just earn sweepstakes entries.
For every £1 you spend through the Lucky Checkout website, you’ll be given one entry into the monthly draw for the chance to win £500. According to their website FAQ, your chance of winning is 1 in 200. Compare that with a 1 in 2.5 chance of winning on National Lottery scratchcards and it’s not looking like such a good proposition really, is it? I don’t think so.
Should You Use Lucky Checkout?
Probably not. Even if you won once a year, which is really highly unlikely, it would still be more rewarding to use traditional cashback websites to get money back on your purchases.
Instead, if you’re feeling lucky or want to have a bit of fun and maybe win some free money, take the guaranteed money you always earn from traditional cashback websites and buy some scratchcards from The National Lottery. You can even do them online. Win-win.
I can’t find a mention of a winner anywhere online for Lucky Checkout, either.
They’ve been around since 2016 as far as I can see, so that’s a little bit concerning. It doesn’t mean they’re not a legit business, however, they may just have no players yet.
Great Example of Affiliate Marketing
One thing I will say about Lucky Checkout is it’s a great affiliate marketing example.
It may or may not take off and be successful as a business (probably not) but it’s still a great example of how affiliate marketing can be done. It’s unique, creative and smart.
Just imagine how much money they could generate if thousands of people signed up and shopped via their links. They’d get to keep all of the commissions for themselves and just give away £500 a month to a lucky winner. Unfortunately for them, TopCashback and Quidco exist.